Responsibility
We have a responsibility to set standards, shape futures and save lives – and to do so sustainably.
Our mission is fortified by four pillars: Safeguarding the Environment; Building People, Purpose and Culture; Delivering safer, innovative products; Acting responsibly and ethically.
Set standards. Shape futures.
Save lives.
Our Core Pillars
Our four pillars support us as we drive forward our movement to empower consumers, encourage positive choices, and ensure we are a force for good in society.
We established these priorities by undertaking a thorough materiality assessment, assessing global trends in the sector, benchmarking ourselves with industry peers, reviewing worldwide regulations, and listening to our internal and external stakeholders. Drawing all these aspects together, we have formed a comprehensive sustainability strategy that guides us on our journey to building the world’s largest responsible vaping company.
Pillar 1
Acting Responsibly and Ethically
- In an evolving regulatory environment, we are determined to collaborate with policymakers to ensure there is clear, consistent, and effective regulation in place, forging partnerships and engaging with stakeholders across the industry to drive forward our responsible vaping mission.
- Regulatory compliance is a non-negotiable mandate for our affiliates, and it is our collective duty to uphold these standards. We understand the importance of operating with transparency, and ensure visibility across our supply chain, so that we act responsibly and ethically at all times.
Pillar 2
Safeguarding the Environment
- It is our responsibility to reduce our environmental impact and support the fight against climate change.
- Consumers continue to choose disposable products despite the greater cost to themselves and the planet. We are committed to countering disposal culture by educating consumers about the need to reduce, reuse and recycle.
- We understand the importance of managing our carbon footprint. Through the power of innovation and collaboration with our businesses, we are propelling R&D within our industry, unearthing materials and designs that promote circular solutions in every facet of our e-cigarettes.
Pillar 3
Building People, Purpose and Culture
- At Plxsur, our people are our partners, and they are the foundation of the success of our business.
- As a unified group, we have a louder voice and collectively we can champion a positive future for society.
- We recognise that a diverse business is a strong business. As a global entity, we value the wealth of insights and ideas from across borders and continents. Promoting diversity and inclusion, building an equal and collaborative culture, and prioritising the health and wellbeing of our partners are all integral to Plxsur’s ethos and philosophy.
Pillar 4
Delivering Safer, Innovative Products
- Our mission is anchored in a fundamental principle: empowering adult smokers to make the switch to vaping. This hinges on our commitment to delivering products that exemplify the highest standards of safety, quality, and innovation.
- We recognise that knowledge is power. We are dedicated to ensuring credible, evidence-backed information, equipping adult consumers to make informed choices.
- Ensuring that our products never find their way into the hands of minors will always be a priority at Plxsur. Guided by this principle, we work to fortify barriers to prevent underage access and safeguard the welfare of our customers.
