Shaping the future of vaping

We are the largest and fastest growing group of independent vaping companies in the world

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Plxsur’s revenues increased 40.3% in 2023 (consolidated results from 12 companies)


Plxsur’s current adjusted EBITDA (consolidated results from 12 companies)

$20.8 BN

Estimated current RRP value of Plxsur’s 12 markets


Plxsur’s forecasted revenues by 2033


Expected size of RRP opportunity in Plxsur’s markets by 2033


Plxsur’s current market share of the global vaping market’s retail sales value


Vaping is on the trajectory to overtake smoking with the number of RRP users currently equal to UK smokers (12.6%)

 Our Latest News

Company Update

Plxsur 2023 Year
in Review

Plxsur continues to make a huge amount of progress. We’re pleased to share our update here

Research Paper

The Global Vaping Market: A Plxsur Snapshot

Our research paper follows a survey of more than 30,000 consumers across six of Plxsur’s markets

Our companies

With presence in Europe, Asia and North America, we span the globe and encompass the full vaping value chain.

Our values

Value Our values

Put consumers first

We want to see consumers quit smoking. A switch to vaping is a life-changing transition and our role is to make the journey safer and more enjoyable.

Value Our values

Think big

Of the 1.3 billion smokers in the world today, we estimate almost 50% of them want to quit tobacco. We want to be able to reach them and to help them make a positive change to their lives.

Value Our values

Take responsibility seriously

Consumers need to better understand vaping and those underage should never have access to vaping products. We will always endeavour to educate adult smokers and guide their choice and make every effort to prevent underage sales.

Value Our values

Be part of the solution. Make a difference

We aspire to help smokers change their relationship with nicotine. In this mission, regulatory compliance, health and environmental safety is vital and will always remain our foremost priority.

Our insights

4th June 2024

Meet the Team: David Bass, Group Director of Communications

23rd May 2024

Meet the Team: Sabrina McLaughlin, Chief Financial Officer

2nd May 2024

Meet the Founder: Nigel Hardy, Chief Executive Officer and Founder of Plxsur