Shaping the future of vaping
We are the largest and fastest growing group of independent vaping companies in the world
$1BN
Plxsur’s revenues increased 40.3% in 2023 (consolidated results from 12 companies)
$200m+
Plxsur’s current adjusted EBITDA (consolidated results from 12 companies)
$20.8 BN
Estimated current RRP value of Plxsur’s 12 markets
>$15BN
Plxsur’s forecasted revenues by 2033
$59BN
Expected size of RRP opportunity in Plxsur’s markets by 2033
10%
Plxsur’s current market share of the global vaping market’s retail sales value
12%
Vaping is on the trajectory to overtake smoking with the number of RRP users currently equal to UK smokers (12.6%)
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Our companies
Our values
Put consumers first
We want to see consumers quit smoking. A switch to vaping is a life-changing transition and our role is to make the journey safer and more enjoyable.
Think big
Of the 1.3 billion smokers in the world today, we estimate almost 50% of them want to quit tobacco. We want to be able to reach them and to help them make a positive change to their lives.
Take responsibility seriously
Consumers need to better understand vaping and those underage should never have access to vaping products. We will always endeavour to educate adult smokers and guide their choice and make every effort to prevent underage sales.
Be part of the solution. Make a difference
We aspire to help smokers change their relationship with nicotine. In this mission, regulatory compliance, health and environmental safety is vital and will always remain our foremost priority.
Put consumers first
Think big
Take responsibility seriously
Be part of the solution. Make a difference
We want to see consumers quit smoking. A switch to vaping is a life-changing transition and our role is to make the journey safer and more enjoyable.
Of the 1.3 billion smokers in the world today, we estimate almost 50% of them want to quit tobacco. We want to be able to reach them and to help them make a positive change to their lives.
Consumers need to better understand vaping and those underage should never have access to vaping products. We will always endeavour to educate adult smokers and guide their choice and make every effort to prevent underage sales.
We aspire to help smokers change their relationship with nicotine. In this mission, regulatory compliance, health and environmental safety is vital and will always remain our foremost priority.
