Shaping the future of vaping

We are building the world's largest independent group of vaping companies

Play video




D2C revenue, providing unique access to, and data insight on consumers


Proprietary brand revenue, with key 3rd party exclusive relationships

Our companies

With presence in Europe, Asia and North America, we span the globe and encompass the full vaping value chain.

Our values

Value Our values

Put consumers first

We want to see consumers quit smoking. A switch to vaping is a life-changing transition and our role is to make the journey safer and more enjoyable.

Value Our values

Think big

Of the 1.3 billion smokers in the world today, we estimate almost 50% of them want to quit tobacco. We want to be able to reach them and to help them make a positive change to their lives.

Value Our values

Take responsibility seriously

Consumers need to better understand vaping and those underage should never have access to vaping products. We will always endeavour to educate adult smokers and guide their choice and make every effort to prevent underage sales.

Value Our values

Be part of the solution. Make a difference

We aspire to help smokers change their relationship with nicotine. In this mission, regulatory compliance, health and environmental safety is vital and will always remain our foremost priority.

Our insights

17th January 2023

Recycling: The movement towards a more circular product cycle

17th January 2023

Vape education: how a lack of understanding, and clear information around vaping is costing lives

16th February 2023

Case Study: The UK Vaping Opportunity