Our Team
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Our team is made up of hugely experienced and forward-thinking experts passionate about empowering smokers to own and drive progress in their journey towards quitting smoking.

With more than a hundred years of entrepreneurial and vaping industry experience between us we are working together to shape the future of vaping.

Group Director of Communications

David Bass

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Group Scientific & Regulatory Director

Robert Burton

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Non Executive Director

Paul Devitt

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Chief Executive Officer & Founder

Nigel Hardy

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Chief Technological Officer

Chris Lord

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Chief Financial Officer

Sabrina Mc Laughlin

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Chief Commercial Officer

Martin Miller

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Chairman & Founder

David Newns

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M&A & Founder

Charlie Yates

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