Chief Executive Officer & Founder

Nigel Hardy

Nigel Hardy is CEO and and co-founded Plxsur in 2022 with David Newns and Charlie Yates. He is a seasoned FMCG executive having held senior leadership roles in retail and consumer goods businesses across Europe, including Marks & Spencer, Tesco, Associated British Foods, Japan Tobacco International and British American Tobacco. 

He has over 15 years tobacco and nicotine experience and was a founding director of British American Tobacco’s vaping division, responsible for launching the market leading Vuse brand and driving the company’s inorganic growth strategy through acquisition and integration.

Chief Technological Officer

Chris Lord

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