Strategy
Our strategy
We are building the world’s largest and diverse group of vaping companies to win in the RRP category.
Our differentiated model
We have curated the only global consolidation platform in the vaping market.
Geographic scale capitalises on industry opportunities and cross-pollination of best practices
Broad brand portfolio offers flexibility to meet the wide range of consumer preferences
Unmatched breadth and quality of products with rapid innovation platform powered by consumer insights
Robust omni-channel distribution capabilities support market penetration
Setting industry standards with embedded culture of compliance
Our growth opportunities
Market growth
Capitalise on favorable industry tailwinds
Channel expansion
Reach new customers and further penetrate existing markets
Cost optimisation
Align procurement and purchasing, and centralise manufacturing and production
Category management
Continue to expand offerings while driving profitability
Opportunistic acquisitions
Pursue selective acquisitions to further expand geographic and brand footprints
