Shaping the future of Nicotine

Plxsur is a pure-play M&A platform, designed to deliver growth and value in the fast-evolving alternative nicotine and reduced risk products category.

 Our Latest News

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Innovation in Nicotine

As the growth of the global RRP market continues to accelerate, so too does the technology behind the products.

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FDA authorisation breakthrough

Find out what the FDA Authorisation of four menthol-flavoured e-cigarette products mean for the global vaping industry.

A Growing Global Platform

Plxsur is building a presence across key international markets, shaping the future of reduced-risk products through innovation, consumer choice, and sustainability.

Our values

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Put consumers first

We want to see consumers quit smoking. A switch to a reduced-risk product is a life-changing transition, and our role is to make the journey safer and more enjoyable.

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Think big

Of the 1.3 billion smokers in the world today, we estimate almost 50% of them want to quit tobacco. We want to be able to reach them and to help them make a positive change to their lives.

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Take responsibility seriously

Consumers need to better understand reduced-risk products, and those underage should never have access to them. We will always endeavour to educate adult smokers and guide their choice, and make every effort to prevent underage sales.

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Be part of the solution. Make a difference

We aspire to help smokers change their relationship with nicotine. In this mission, regulatory compliance, health and environmental safety is vital and will always remain our foremost priority.

Meet the team

Chairman & Founder

David Newns

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Chief Executive Officer & Founder

Nigel Hardy

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M&A & Founder

Charlie Yates

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