Shaping the future of vaping

We have curated the largest and fastest growing group of independent vaping companies in the world

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 Our Latest News

Newsroom

Innovation in Nicotine

As the growth of the global RRP market continues to accelerate, so too does the technology behind the products.

Newsroom

FDA authorisation breakthrough

Find out what the FDA Authorisation of four menthol-flavoured e-cigarette products mean for the global vaping industry.

Our companies

With a presence in Europe, Asia and North America, we span the globe, taking an open approach to providing consumers with a range of Reduced Risk Products including vaping products, pouches and heat not burn products.

Our values

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Put consumers first

We want to see consumers quit smoking. A switch to a reduced-risk product is a life-changing transition, and our role is to make the journey safer and more enjoyable.

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Think big

Of the 1.3 billion smokers in the world today, we estimate almost 50% of them want to quit tobacco. We want to be able to reach them and to help them make a positive change to their lives.

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Take responsibility seriously

Consumers need to better understand reduced-risk products, and those underage should never have access to them. We will always endeavour to educate adult smokers and guide their choice, and make every effort to prevent underage sales.

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Be part of the solution. Make a difference

We aspire to help smokers change their relationship with nicotine. In this mission, regulatory compliance, health and environmental safety is vital and will always remain our foremost priority.

Meet the team

Chairman & Founder

David Newns

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Chief Executive Officer & Founder

Nigel Hardy

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M&A & Founder

Charlie Yates

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