As the growth of the global RRP market continues to accelerate, so too does the technology behind the products. Cost-effectiveness and user experience are two of the most significant drivers behind the increasing number of adult smokers transitioning to reduced risk alternatives and it is essential that innovation in nicotine reflects these factors. Our Chairperson and Co-Founder, David Newns, explores the landscape of innovation in nicotine, and what current developments could mean for the future of the category. Read the full article from Tobacco Reporter here:
The recent FDA authorisation of four menthol-flavoured e-cigarette products is a watershed moment for the category. Not only does it signify the FDA’s acceptance in the role of vapes as an effective tool for adult smokers looking for reduced-risk alternatives, but it broadens the conversation on the flavour debate, in a move that responsible vaping companies like Plxsur hope is replicated in other markets. Our Group Scientific and Regulatory Director, Robert Burton, explores the impact of this development, and what it means for the flavour debate. Read the full article from Vapor Voice here:
In the 10 years since the Vapor Voice published its first article, the vaping industry has changed dramatically. Vapor Voice reflects on this defining decade, from early vaping devices, to the inception of disposables, with Martin Miller, Chief Commercial Officer for Plxsur outlining the important work Plxsur is doing to support consumers migrate away from disposables. Read the full article from Vapor Voice here:
In only two years since inception, Plxsur has partnered with 12 of the world’s leading vaping businesses, raising the standards of the industry globally. Our CEO and Founder Nigel Hardy reflects on this journey, explaining how, with responsibility at its core, Plxsur will continue to be a force for good and shape the future of vaping. Read the full article from Tobacco Reporter here:
For more information about Plxsur, or if you are a vaping business and interested in joining our Group
